So I want to congratulate Thomas Staggs for his promotion to President and COO of The Walt Disney Company. You really deserve it. I'd like to make a few suggestions regarding Disney's direction.
First, I actually like Disney as a hotelier. The service and amenities I've received from the Beach Club and the Grand Californian are top notch, and are two of my favorite hotels in the world. Let's expand the hotel business with what I'm calling the Walt Disney Masterpiece Collection of historic and luxury hotels and resorts through the United States. I'm a regular traveler, and I've been to some of the best hotels and hidden gems. One of my new favorites is The Lodge at Torrey Pines. I reviewed that hotel not too long ago, and I really enjoyed it.
Yes, I know the Walt Disney Masterpiece Collection was a video line in the nineties, but we can reuse it to be an equivalent to the Luxury Collection from Starwood, and the Waldorf-Astoria Collection from Hilton.
This is a list of hotels and resorts that might make a worthy addition to the Disney family:
The Menger Hotel, San Antonio, Texas
Arizona Inn, Tuscon, Arizona
La Cantera Resort and Spa, San Antonio, Texas
Mayflower Park Hotel, Seattle, Washington
Lakeway Resort and Spa, Austin, Texas
The Lodge at Torrey Pines, La Jolla, California
The Beverly Hills Hotel, Los Angeles, California
Hotel Bel-Air, Los Angeles, California
More to come.
And on the note of reusing brands, I would reuse the Walt Disney Classics as the Walt Disney Black Diamond Classics upon the end of the Diamond Editions. That line was noteworthy for being a favorite of collectors and it introduced my generation to those movies, plus it was crucial to Disney's development. Plus, the name does work, and I would have this line as a Disney version of the Criterion Collection, a portfolio of the best and most memorable movies in Disney's library, which includes a lot. I have several levels of classics I would propose:
Black Diamond Favorites
Black Diamond Classics
Black Diamond Masterpieces
Black Diamond Timeless Classics
Black Diamond Signature Classics
That last one would be reserved for the best of the best of Disney's films, such as Fantasia, Pinocchio, Beauty and the Beast, WALL-E, Inside Out, Raiders Of The Lost Ark, those movies.
If you go this route, do update and reuse those now-classic logos for these two brands.
That will do it for this editorial. See you next time.
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